Following my discharge in 2015 as a combat officer in the paratrooper brigade, I transitioned to the urban landscape to pursue my entrepreneurial ambitions. This journey led me to establish my first start-up, immersing me in the dynamic realms of technology and digital innovation. During this period, I cultivated a deep passion for digital creativity and the synergistic relationship between product development and marketing. Since then, I've navigated a diverse path encompassing both entrepreneurial ventures and senior roles in product and marketing in tech companies.

In the past two years, I've shifted my focus to freelance work, selectively collaborating with a limited number of companies at any given time. My choice of projects is guided by two key factors: the quality of the people involved and the intrigue of the products.